Why You Can’t Stop Thinking About Weight Loss

Why You Can’t Stop Thinking About Weight Loss

A study conducted in the UK found that women think about dieting and weight loss at least 21 minutes per day. That means on average, we spend an entire year of our lives thinking thoughts like: “I shouldn’t eat that,” “If I eat this I’m gonna get fat.” – questioning and feeling ashamed of our food choices.

So why do we do it – torture ourselves with diets, thoughts of dieting, weight loss, and weight gain?

We can’t help it – it’s something we’ve been conditioned to do in our patriarchal, capitalistic society.

Why You Can’t Stop Thinking About Weight Loss - jennifersterling.com

Now, I’m not gonna go all Pants Suit Nation on you, but I am gonna share a quote from one of my favorite books, The Beauty Myth by Naomi Wolf:

“Dieting is the most potent political sedative in women’s history; a quietly mad population is a tractable one.”

Women are powerful beings, but we’ve been sedated – told that our health, attractiveness, and joy is only possible if we wear a certain pant size.

To put our power into perspective – if we collectively decided to stop buying into the “The Beauty Myth,” we would bankrupt the $60 billion-dollar diet industry and we would no longer be inundated with “thin is beautiful” or “love yourself enough to lose weight” messages.

We would no longer torture ourselves with antiquated views of health and body image – it’s been proven on multiple occasions that weight and size are not accurate indicators of health. Thin does not always equal healthy and fat doesn’t necessarily make someone unhealthy.

Doctors, nutritionists and health and wellness gurus would tell you the truth – diets don’t benefit health, and instead result in a short-term decrease in weight, followed by an increase in weight 95% of the time.

Refusing to buy into “The Beauty Myth” would also free us from the oppression that we’ve internalized.

We hear it repeatedly said that we are not enough the way that we are – be better, do better…or be thinner, make yourself smaller, eat the “right” way. There isn’t a one size fits all way of eating and while some women are privileged enough to be thin and fit the Eurocentric standard of beauty, we’re not all meant to look that way.

Rejecting diet culture and learning to eat intuitively = FREEDOM. Click To Tweet

Freedom to feed your hungers when you eat a meal and freedom in your life since most likely, your relationship with food mirrors your relationship with other things in life – your career, your romantic relationships, etc.

You came into this world as an intuitive eater – you knew exactly what to eat, when to eat and how to eat.

It’s possible to get back to that – no good foods, no bad foods, no food rules, no required quantities or portions. Instead, listening to and understanding the needs of your body and embracing your hungers.

This way, there is room for it all – you can choose to eat cake and choose to eat veggies, and not feel bad about either choice because you are eating for nourishment, not weight loss.

If you’re ready to break the chains and finally experience freedom around food and eating, join me for 1:1 coaching.

Over the course of 3 months I’ll help you reconnect to your inner nourishment guide, lighten your worry and anxiety around food, and start changing something very simple—the way you eat.

Ready? Sign up here.



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ME? I’m so glad you’re here.

For years I struggled with how food owned my life, and then I took control not just of my plate, but my passion. With a background in body movement, dance, and once-upon-a-time bakery owner, I now help women create mindful lives.

© 2017 Jennifer Sterling